Scadstyle: Note the subtleties of scents with Caroline Sabas and Paul Austin

Crafting a parfum is an emotive practice combining chemistry and intuition. Fragrances have the power to transform a room, elevate an outfit, and make moments even more memorable. Unseen but unmistakably affecting, a single perfume can contain 50–200 ingredients. Showing promise in the tens of billions, the commodity’s commerce potential continues to grow steadily in both the luxury and mass market sectors. Founded as a perfumery in 1895 in Lyon, France by Léon and Xavier Givaudan, Givaudan is a leading fragrance and flavor company producing some of the most recognizable scents worn today. Senior perfumer Caroline Sabas is the nose behind many of those familiar aromas including SUMMER FRIDAYS Sunlit Vanilla, COMMODITY Vetiver, Fantasy, NEST Golden Nectar, and countless more. Paul Austin, chief creative officer of Austin Advisory Group, spent nearly two decades at Unilever and Givaudan as a titan in fragrance and experiential marketing. In conversation with Allure and SELF editor in chief Jessica Cruel, Sabas and Austin share their expertise across digital strategy, brand building, fragrance development, and global storytelling.

This event is free and open to the public and presented as part of SCADstyle 2026.